Jacqueline Armstrong – Director & Sugarcraft Artist

Artistiq Sugarcraft, helmed by Jacqueline Armstrong,  bloomed from her passion in cake decorating since young age. A self-taught baker and internationally trained Sugar Artist, Jacqueline has been the driving force behind creating one of the most niche and professional cake decorating schools in Singapore.

Managing the business, sourcing for new cake decorating tools and creating innovative speciality classes, Jacqueline’s wide experience and exposure to the cake industry internationally has allowed her not only to acquire professional skills and certification from the United Kingdom to teach Sugarcraft, but has helped create a network of keen and dedicated regional instructors whom want to work with her to share the knowledge of sugarcraft techniques with the students here in Singapore.

Artistiq Sugarcraft takes pride in having a reputation of hosting experienced instructors whom are professional, dedicated and eager to share their experience. Hence, the very reason why students keep coming back!

With her talent and creativity, she works hard with a supporting team of excellent bakers, instructors and creatives to provide an all-inclusive cake decorating syllabi to all levels of bakers and decorators. This ranges from basic cake baking and cake decoration to the more advanced and specialty courses, designed for professionals and home-baking cake enthusiasts alike.

Artistiq Sugarcraft has now become the industry’s leading cake decorating centre’s housing quality cake decorating tools, a wide variety of books and magazines for inspiration and a place to not only learn the sugarcraft skill but to relax, make a friend and discuss the latest ideas in the cake decorating world!


Simone Ruth – Creative and Brand Specialist

An accomplished Graphic Designer, Simone Ruth has worked in established advertising, branding and events companies upon her graduation with a BA (First Class Honors) in Graphic and Media Design ( Information Design), London. Very much influenced by her mother’s passion in baking and cake decorating and having completed the PME and Wilton courses, she is Artistiq’s strong creative eye. Her dedication in all things designer and creative constantly influences her and the work she creates.



Shona James – Sugarcraft Artist

Shona James has been a Sugarcraft Artist for over 20 years. She started learning Sugarcraft whilst studying in the UK.  She is Hotel trained and is an avid baker. Her repertoire of skills covers a wide range from delicate piping to intricate 3D sculpted cakes. She also enjoys putting her DIY skills to work by experimenting with unusual 3D cakes requiring internal structural work. Although she works full time, she finds time to bake and decorate as she finds it the ideal way to de-stress. She finds teaching as a very rewarding experience as she gets to create new designs plus share her skills and knowledge.  Shona is also part of the creative and development team at Artistiq Sugarcraft.



Cheryl  Lew E Zee – Sugarcraft Artist

After ten years flying with our national carrier, Cheryl’s love and passion for baking, especially in Japanese baking, led her to discover the world of cake decorating!  A one off occasion in creating a celebratory cake for a renowned Cosmetic Brand further sparked her interest. Cheryl was inspired by many renowned cake masters and decided that sugar crafting was what she truly enjoys. An avid Baker who loves experimenting with new recipes, she is also equipped with the PME Professional Diplomas and Wilton Certifications.





Yoko Cheung – Sugarcraft Artist

Yoko’s interest in baking and cake decorating started around 4 years ago by accident. After investing in a new oven, she never could find the time to use it!  It was only when a technician came to service her washing machine and noticed that her oven looked super clean and asked her if she had ever used it.  He then informed that if she doesn’t use it, it will not function well.  Prompted by his comments, she decided to bake a cake to test the oven. Since then, she has never looked back and continues to bake and decorate cakes.

What started merely as a hobby, led Yoko to practice fervently at home, taking samples of her work to share with her fellow colleagues and friends.  Yoko also started attending various cake decorating courses from all over the world to gain more experience and knowledge as her passion increased. Yoko targeted and began attending courses with famous instructors who specialize in figurine modeling, royal icing and sugar flower modeling.  With the experience Yoko has gained, she brings a fresh and fun approach to baking, modeling and decorating with the intention of bringing out the creativity in people of all ages and abilities in her classes. Yoko does not hesitate to share her experiences and passion.  Join her courses for some fun and creative times at Artistiq Sugarcraft!


Amy Looi  –  Sugarcraft Artist 

Amy has always been an artsy and crafty person creating crafts with her kids, dabbling in mural paintings, making stage props for concerts, card making, scrapbooking and even fresh floral arrangements. Her artsy and crafty personality drew her to the challenges of cake decorating.  Since then, Amy’s forte in hand moulding and creating lovely cake decorations came to light!  She then decided to take her cake decorating skills a level higher and enrolled in the PME Professional Courses.  But that has not stopped her.  She constantly upgrades her skills by taking courses with International Cake Decorators.  Join her in her figure modelling or in-house courses.


Join us

ARTISTIQ SUGARCRAFT is always on the look out for creative talents to join its dynamic team!

Please email us at jacqhui@artistiqsugarcraft.com.